STRATEGY | CREATIVE DIRECTION | PACKAGING

NIVEA’s PR agency Emanate wanted a creative mailer to send to media for the launch of a new product, NIVEA In-Shower Body Lotion. While working at Sunrise, I created a custom box that looks like a step-in shower, with a working door and even running water sound effects. Included in the kit was a washcloth, USB memory drive loaded with important press information, and a full size sample of the body lotion.